Our firm
We frame issues so policymakers can say yes.
New Frame represents a new way — a new frame — of effective lobbying and communications in North Carolina.
Our bipartisan team, like our clients, is focused on finding common ground and making good public policy for North Carolina. We've built our practice on long relationships, quiet competence, and a refusal to confuse motion with progress.
Principles
How we work.
01
Bipartisan by design.
Good policy doesn't care which side filed the bill. Our team works fluently across the aisle because that's what real results require.
02
Senior people, in the room.
When you hire New Frame, you get our principals. We don't hand your work off to a junior staffer.
03
Strategy before tactics.
Before a single meeting is taken, we frame the issue, the audience, and the outcome. Then we go.
04
Discretion as default.
Trust is built in private. Our clients' interests stay our clients' interests.